You’ve created an awesome video and marketed your product/services well, but it still isn’t reaching the heights you expected? Are you figuring out as to what went wrong? If you are an avid content creator, you might have come across the subtitle option. And, that is exactly what you need. Did you know that the absence of subtitles might be the reason for missing out on a large number of views?
Social media is one of the popular forms of media that is being widely used across the globe. In less than a decade, it has become an integral part of our lives by shaping communication, easy consumption of information, interaction with people, and serving as entertainment to tackle boredom.
Among other social media platforms, YouTube has become prominent in the industry with over 1.2 billion watchers every day. After the introduction of YouTube, the video content reigned supreme, leading to an increased number of audiences and creators. With the viewing of the global audience, adding subtitles can increase the likelihood of its success. There are multiple reasons for people not understanding your video. Here are some of the reasons why you should add subtitles to your video. Check it out:-
- Accessibility for silent audience
We have seen many people watching videos without turning on the sound in certain situations. We ourselves have done it at some point.
In the digital age, people just scroll through their social media feeds quickly while listening to their favourite music or on a call. Some people don’t want to pause their song, while some don’t want to be a nuance in a public place and quiet space with their sound on. Silent viewers often skip your video if it doesn’t have a subtitle.
In any of these cases, a subtitled video will give them an option to watch it by just unmuting the video. It will also enable them to understand your video even if they can’t hear the audio.
- Improved SEO
Subtitles play a crucial role in improving search Engine Optimization of your video content. Search engines can read the subtitles and index them for searching purposes.
This leads to users spending more time watching your videos which has a positive impact on search engine rankings.
Additionally, subtitles can be translated into multiple languages, globally expanding your video’s reach across a large set of audiences.
- Offers better understanding and improves comprehension
Many viewers find it hard to keep up with the audio, especially non-English speakers. Technical terms used in any industry-specific videos can be understood easily with the help of subtitles.
With subtitles, everyone watching your video will receive the intended context, regardless of their interest. Many people prefer watching subtitled videos, even if they are native speakers.
A study conducted in 2011 states that students perform better at tests when watching academic videos with subtitles.
The combination of video and text proved to impact the audience’s perception and attract more people than normal video. So, from the above pointers, it is evident that adding subtitles to your videos gives a smooth viewing experience to your audience.
- Helps to reach a global audience
Translation is necessary if you want to reach all over the world. Instead of making the video content for every language, you can just add subtitles to your video. This kind of localization of your video allows you to save costs and efforts of dubbing and voice-over process.
You just have to consider the language of your target audience when creating subtitles. The sharing number also increases making it easier for international audiences to understand it and share it with their friends.
To conclude, adding subtitles can make your videos shareable and help you to reach an even wider audience.
- Not all viewers can hear
Subtitling your video makes your content more accessible to deaf and hard-of-hearing audiences. This is the most obvious reason for adding subtitles to any kind of video content.
Many broadcasting channels have been following this to aid deaf audiences to reach a much wider range of audiences. With 15% of Americans being deaf and hard of hearing, adding subtitles will not exclude millions of people from watching it.
It results in improving engagement, regardless of their hearing abilities.
- Improves user experience
Subtitles enhance the overall viewing experience of the audience. They help in understanding the dialogue and context in unclear audio cases.
Making videos with subtitles enables accessibility to those with hearing disabilities as much as non-disabled people. An additional layer of information is presented by adding the subtitles.
It also proves that you are being considerate and attentive to the user’s requirements by providing a seamless viewing experience.
- Increases engagement and retention
Subtitles can enhance the visual appeal of your video, which keeps the viewer engaged and not distracted from the video context.
Moreover, subtitles address diverse learning styles, making it easier to adapt to global audiences.
According to a study by PLY Media, 80% of people are observed to be watching a video to the end if it has subtitles. The same study has also found that there is a 40% increase in views of subtitles compared to the non-subtitled ones.
Conclusion
In conclusion, the importance of subtitles can’t be doubted as the benefits associated with it are a lot. These benefits extend far beyond regardless of the video’s subject, serving individuals who are unable to hear.
By embracing subtitles, you can improve the viewing experience, and audience engagement, enabling a wide reach for your video in a globalised digital landscape.
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